In Cinema and Advertising, you give the very first ‘visible incarnation’ of an Idea.
You must understand what (Art) Directors want and you must be able to reproduce It in a consistent, believable and wonderable way.
From commercial advertising (working with directors like Muccino, Pellegrini, Soetje, Gastel,...) to great events (ParaOlympic closing Cerimony in Sochi 2014, Colorado film, Moog, 5hort, Balich Wonder Studio, ...)